South Africa’s Stellenbosch region is where it all started for the Wine Gallery’s Co-Founder, Jeff Schroeder. During a semester abroad, Jeff found himself drawn to the kind people and relaxing environment. He spent time tasting food and wine in gorgeous open areas.
Upon his return to California, Jeff began wine tasting in the Santa Barbara area, familiarizing himself with the local wineries. During his senior year of college, Jeff was accepted into USC’s Business Entrepreneur program. His original business plan was based on experiences in South Africa, and included wine importation. Upon graduation, he felt a retail store with a well-rounded selection of wines from around the world was the way to go. He sat down with childhood friend, Chris Olsen, decided to partner up and the rest is history.
In addition to making his own wine, Schroeder Family Wines, Jeff loves dining out (Marche Moderne is a local favorite), cooking, travel and sports.